Web · API · Admin
Multi-Brand Watch Commerce
Reusable eCommerce system across multiple storefronts
Built and deployed the same underlying eCommerce architecture across multiple watch storefronts, adapting branding and presentation while keeping the core commerce system reusable.
- Role
- Solo | Full-Stack Developer
- Timeline
- 2026
- Platforms
- Web, API, Admin
- Status
- In development
What went into it
Built a reusable eCommerce architecture instead of treating every storefront as an entirely separate application.
Implemented product, category, brand, variant and inventory functionality across the storefronts.
Worked on the Next.js frontend, backend APIs, MySQL database and Drizzle ORM.
Deployed the applications on VPS infrastructure with the database hosted on Railway.
Used Cloudflare for media storage and delivery according to the client's infrastructure requirements.
Storefronts
All storefronts run on the same underlying application and database, with different branding and color presentation for each domain.
Built with
Have something you need built?
Whether you're starting something new or need help with an existing application, tell me what you're trying to build and where things currently stand.